Ted Chen Photography is Getting a Facelift!
After about 8 months of the current design, it’s time to change for the better as the business is heading in a new direction
It’s that time again. A time for change. Change is usually good, even if it can be unpleasant.
Three weeks since I’ve been back in Singapore, and I’ve caught up with old friends, made new ones through Twitter, and even received kind e-mails from people whom I’d never met. Life certainly is surprising.
I may be on the verge of securing a photo-related job so if it does happen, it’d be thank heaven for that. But regardless, it would still be a good venture to further develop this business, even if it’s just insurance against the poor employment prospects out there.
My goal now is to specialize. If you remember, this website had links to many different styles of my works — from portraits and events, to news and sports. As you can see now, that is about to change. I’m channeling my efforts to portraiture now, as I believe it’s the best fit for me. Shooting fewer people (compared to a wedding or big event) will mean I can give even more of my creativity and effort to those clients. Sure it’s not as ‘lucrative’ as the wedding scene out there, but dramatic outdoor portraiture will allow me to discern myself from many other shooters.
The first major change will be to streamline the categories bar just below the head banner. Hopefully this will make navigation easier, especially since the website is already sufficiently packed with words and images.
Once I’ve created all the necessary extra pages (which is quite a few), I’ll then modify the less-important details like the color scheme (do you love the red and white?), head banner, and also a little change to my original logo above. I’ve resisted the urge to go completely Flash as I feel doing so would spoil the mobile experience. Sure it won’t be as slick as other portfolio websites, but this magazine-style does get the point across.
Well, if it doesn’t, you must let me know!
So please bear with me for the next few days as I make the live changes. Some content may go offline or become less accessible but all will be well in due time. I’ll also keep updating my blog – that won’t change!
